Theory of Mass Communication: Uses and Gratifications Theory When it was introduced: 1970s What it basically says: People seek out media content to satisfy their needs and desires.

In 2025, students aiming for global media careers are weighing journalism against mass communication. While journalism ...

Relationships among marketing, advertising and public relations. CMST 356: Propaganda and Public Persuasion 3 Hours Theory and practice of propaganda with emphasis on mass media as tools of ...

How to Leverage Your IPAWS-Enabled Mass Communication System Effectively During an Emergency To avoid an emergency communication miscommunication, follow these best practices: ...

This paper argues that the analysis of culture and mass communication should be regarded as central concerns of sociology and social theory. It develops a framework for the analysis of culture and ...

Rüdiger Schmitt-Beck, Mass Communication, Personal Communication and Vote Choice: The Filter Hypothesis of Media Influence in Comparative Perspective, British Journal of Political Science, Vol. 33, No ...