Below you will find guidelines for Social Media content, Event Promotion, and how to submit information to our Monthly Newsletter. If you have any questions or concerns please contact the ...

Companies’ willingness to invest in marketing and promotion is often viewed as a proxy for the health of the global economy, a sort of indicator of whether gross domestic product might grow or ...

A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. A marketing strategy is a business’s plan for reaching prospective consumers and turning them ...

Marketing makes use of the "marketing mix," also known as the four Ps—product, price, place, and promotion. At its core, marketing seeks to take a product or service, identify its ideal ...

One way to define marketing strategy is as a method that companies take in order to build strategies of this kind in order to attract customers to their products. To put it another way, a marketing ...

The two highest-ranking leaders within the FDA’s Office of Prescription Drug Promotion (OPDP) have stepped down, according to ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

Each local Goodwill organization establishes its own marketing and promotion programs, according to a spokesperson. “To show our commitment to offering benefits to our Perks Plus members ...

The Collegiate Advertising Awards recognize excellence in advertising, marketing and promotion efforts among educational institutions across the United States and Canada. Awards were issued for ...

Business Insider is highlighting 13 marketing firms that are creatively promoting songs on social. It's no secret that social media has become a major part of the artist and song promotion playbook.

But the hefty investments in marketing and promotions have led to operating loss in 2024. We believe that the company could scale back promotions as it bolsters its market positions in these new ...