In this article, I’m going to touch on four key types of artificial intelligence every marketer should know about. These technologies can help you and your team do more than ever before, either ...

A successful content marketing strategy includes a variety of content types, such as educational blog posts, how-to guides, whitepapers, case studies, and video content.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience ⎯ and ...

Every type of content has different strengths and weaknesses. By understanding each offer’s unique benefits, you can develop a cohesive content marketing strategy unique to your needs.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience ⎯ and ...

Moreover, marketing efforts can be measured by their contribution towards this goal, rather than channel-specific metrics such as likes, shares, or rankings. Defining Content Value with Attribution ...

Marketing is a professional field that impacts business and industry at all levels, on every corner of the globe. Taken literally, the term "marketing" itself is a direct reflection of what it ...

If you’re not having these types of conversations with your marketing leader, start. If you are and they are ill-equipped to participate, equip them. Or find one who is equipped.

This often involves returning to the planning phase and continuing the strategic marketing cycle. What are the types of marketing strategies? Different businesses adopt different marketing strategies ...

Search is a marketing channel, a space that other brands occupy. Comparison will be your largest weapon for proving the value of SEO. By pointing out how your client’s competition is doing in ...