Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, ...

Research guides your business's marketing plan and the four Ps of marketing – product, price, place and promotion – which help describe the purpose of marketing research. This research gives you the ...

Opinions expressed by Entrepreneur contributors are their own. Would you shell out $200 for a pair of shoes without trying them on? Plunge into a steaming bath without dipping a toe in first? Of ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 7 min 57 sec ago By Ad Age Staff - 3 hours 37 min ago By Jack Neff - 21 hours 6 min ago By Brian Bonilla - 2 days 5 hours ago 2 ...

Journal of International Marketing, Vol. 29, No. 3, Special issue: Data and Methodological Issues for New Insights in Global Marketing (SEPTEMBER 2021), pp. 7-22 (16 pages) Common method variance (CMV ...

Neuroscience-based marketing research offers new tools for improving advertising creative and testing methods. After conducting two major research projects, the ARF has concluded that neurological and ...