One word that works just as well in sales, HR and R&D as it does in marketing. Returning time and time again to a single word has had an extraordinary effect on the nation's favourite chocolate: ...

From AI-powered campaigns by Cadbury and Coca-Cola to EE’s audience-led storytelling ... and prove the impact of campaigns on ...

Cadbury has unveiled a festive campaign for its latest advent calendar, which celebrates “diverse holiday traditions.” Developed in collaboration with agency of record VCCP London, with media managed ...

The Fuse bar was first launched in 1996 and quickly became one of Cadbury's best-selling bars ... cereal and fudge. A huge marketing campaign took off nationwide to mark the launch of the Fuse ...

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CADBURY has shrunk the size of a popular Christmas chocolate and shoppers will be disappointed. The iconic treat manufacturer has reduced the size of its Buttons selection box from 375g to 340g ...

Cadbury has announced the return of a festive fan favourite much to the delight of chocolate lovers across the UK. The Mini Snowballs range has now returned to supermarket shelves - and the ...

It seems Christmas has come early for chocolate fans this year. One incredibly festive Cadbury product has now hit shelves across the UK, and it has sent people into an frenzy. The chocolatier's ...

‘Not Just A Cadbury Ad’ followed by the Gen AI revolution, how has that changed the way you approach marketing from the ... what return – typical market-mix-modelling, which tells us the ...

Nitin Saini, Vice-President of Marketing at Mondelez India, said, “With Studio creations by Cadbury we’ve reimagined gifting as a tasteful and refined gesture. It’s not just about the ...

quickly became one of Cadbury's best-selling items, cherished for its milk chocolate coating and mixed filling of nuts, raisins, cereal, and fudge inside. A massive marketing campaign was launched ...