With 2,500+ senior marketing professionals, 150+ speakers, and 90+ exhibitors, it’s where the future of marketing comes to life. What to expect: Two days of insight, innovation, and inspiration After ...

Like the advertising industry back in the days of bad TV commercials measured by clunky portable people meters, B2B event marketing is going through a fundamental shift with the digitization of ...

Monica Gomez is the Founder and CEO of the award-winning event and marketing agency, The Concierge Club. Follow her on LinkedIn. Have you tried running paid ads for your business lately ...

Discover how B2B marketers are using QR codes in event marketing to boost engagement, capture first-party data, and convert high-intent leads.

But no-show rates for virtual events are around 35%, so registration can't tell a reliable story about the business impact of your event. The ability of registration to predict in-person event ...

And despite the resurgence of in-person events, it appears that these adaptations will become permanent fixtures within the event marketing discipline. Case in point: 63 percent of B2B decision-makers ...

In the CMO Council report, 57% of marketers surveyed now say events are owned and managed by marketing, orchestrated across the company, and aligned to a holistic marketing plan.