Developing marketing as a core competency delivers one benefit that eclipses everything else – it puts customers first, and recognizes that employees are the marketing communicators for the company.

If marketing capabilities are the solid foundation we must build upon, then digital is the scaffolding around the building as we move our competencies up to build to the next level.

Contentful empowers digital teams to collaborate, craft and deliver impactful digital experiences faster and at scale DENVER, Nov. 30, 2023 /PRNewswire/ -- Contentful, a composable content ...

Capabilities refer to the ability to perform a task or achieve certain actions or outcomes. Competency is the measurement of how a person performs a capability. Individuals perform capabilities ...

AWS Advertising and Marketing Technology Competency Partners provide advertising agencies, marketers, publishers, ad technology providers, and analytics service providers’ customers with AWS ...

WALTHAM, Mass.--(BUSINESS WIRE)--Trinity Life Sciences, a leader in global life sciences commercialization solutions, released its second annual TGaS Digital Marketing Competency Report assessing ...

“We are proud to achieve the AWS Advertising and Marketing Technology Competency," said Pavel Vasilyev, CTO at ClearScale. "This distinction not only underscores our technical proficiency but ...

PALO ALTO, Calif., Nov. 30, 2023 /PRNewswire/ -- Branch, the industry leading mobile linking and measurement platform, announced today that it has achieved the Amazon Web Services (AWS ...