Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

So if you're going to be consumer-centric, you'll need to learn to love analytics and data as that's what powers it. 2. Use Insights From Marketing Analytics To Make Better Decisions ...

ASK BOSCO®, the AI-powered marketing analytics platform by Leeds-based Modo25, secures £4.1M investment from Gresham House ...

Business Analytics and Marketing degrees offer promising global career paths, emphasizing digital skills and strategic ...

Table of Contents Explore real-world applications of generative AI in marketing analytics with Tableau, Funnel.io and Tellius. Generative AI has emerged as a driving force in the marketing industry.

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Advanced Marketing Analytics covers various marketing decision models and tools with hands-on analysis. The capstone course, Marketing Insights, is based on cases studies to solve various marketing ...

Mixpanel Marketing Analytics is available starting today at no extra charge for Mixpanel subscribers. Seven years after last venture investment, Mixpanel scores $200M Series C ...

Marketing analytics isn’t giving marketers what they need because marketers are unable to use it to prove their value to the C-suite. This graph from Spiceworks shows why.

Even in challenging economic environments, biopharma brands continue to make significant investments in direct-to-consumer and HCP marketing. | Effective marketing measurement requires objectivity ...