A successful company must understand a good marketing campaign's impact on the bottom line. Analyzing the marketing environment can help the organization develop a clear picture of a product's value ...

Every organization, large or small, operates within an environment. There are all kinds of forces swirling around that can create a positive or negative influence. These forces are constantly changing ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...