From Chipotle’s rewards program for college students to Wingstop’s plans for Club Wingstop, here are the top loyalty updates ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

With today’s shoppers expecting relevance, recognition and immediacy as a minimum standard, loyalty programs are undergoing a ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Tractor Supply Company has updated its Neighbor’s Club loyalty program, the retailer announced Tuesday. Among the new incentives are a lower threshold to reach the program’s Preferred status, more ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

For Royal Caribbean cruise passengers, it pays to be a repeat customer. Royal Caribbean Group announced a new loyalty status match program on Thursday, allowing guests to get equivalent status across ...

Hilton is getting adventurous, introducing new experiences travelers can book with their Hilton Honors points.