Samsung, on the other hand, still commands a relatively lower brand loyalty. The company’s brand loyalty in the US was 76% in 2025. However, this is a slight increase from 2024’s 72%.

Samsung hasn’t released brightness specs for the new QN90F, but the QN90D was one of the best mini-LED TVs we tested in 2024, and part of that was its high measured brightness.

Jan. 11, 2025 at 3:30 a.m. PT Kerry Wan/ZDNET When I first laid eyes on Samsung's stretchable Micro LED display concept, I was taken back to when my childhood self watched The Ring.