The idea of loss aversion is shown in consumer behavior. Consumers are more responsive to a price increase than to decrease. For example, from July 1981 to July 1983, a 10 percent increase in the ...

Discover how loss aversion affects decision-making and financial behavior in this article. Learn how to overcome its effects ...

The Stock Market And Loss Aversion Historically, the stock market has been positive three out of every four years (or 75% of the time). Even on a daily basis, the market is up about 55% of the ...

Frankly, we are all loss averse. People are generally more afraid of losing than they are eager to gain, a phenomenon dubbed "loss aversion" by Nobel laureate Daniel Kahneman and his collaborator ...