Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a cosmetic change. It ...

The URJ’s previous logo, a seven-branched candelabra, had been used since the Reform movement’s congregational arm was called the Union of American Hebrew Congregations.

In the golden era of Britpop, Oasis had a strong visual identity that might have appeared simple but was carefully considered. Designer Brian Cannon and his company Microdot oversaw all visual design ...

True, but I still think it's a clever logo design. Its enduring popularity is testament to how well it works as an identity, and the fact that it's still surprising people after 46 years is a bonus.

Consider the City of New York’s recently announced, and widely panned, “We ️ NYC” logo, an update of “I ️ NY,” the beloved Milton Glaser design created in 1976.