The Likert scale, developed by psychologist Rensis Likert, provides five or seven possible responses to a statement or question that allows respondents to express their relative strength of ...

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response options of ...

Nearly all prior studies on the technology acceptance model (TAM) have used Likert scales to measure the model's constructs, but the use of only this type of scale has two shortcomings. One is that ...

BUFFALO, N.Y. – You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response ...