Columnist and author June Casagrande ponders singular vs. plural nouns, plus the nagging questions behind subject-verb ...

So usually with singular and plural, we do recognize that they’re synonyms, more or less. But we also recognize that maybe there’s something kind of unique to one of them or to the other one.

But instead of combining the nouns to form a plural subject, it excludes one of the nouns. It tells you that either the first or the second noun applies to the verb, but not both: Ned is.

Google’s John Mueller discussed why Google showed different results for the singular and plural versions of the same keyword phrase. Many SEOs recommend adding synonyms to content, including the ...

However when the keyword or phrase you are targeting has both a singular and plural version, many people have a difficult time optimizing for both. Novices decide to create a page for […] ...

Plural keywords will often seem less profitable than their singular analogs. However, when viewed from a multi-click perspective, they are more often than not driving demand to other keywords in ...

"'Clean' as a marketing label, we don’t recommend, it’s supposed to be self-evident. Much like clean is important in terms of the ideal and the value, it is not a strong word for marketing ...

Normal languages have separate singular and plural second-person pronouns, period. And when a language breaks, its speakers have a way of fixing it.