LSU football coach Brian Kelly has not been afraid to talk about the Tigers with his team this summer. The Clemson Tigers, that is. "We've got a Clemson paw print on the bags that we hit every day," ...

Student-athletes and athletic personnel will have access to LSU’s brand-building resources: from communications and social media, to photo and design, to video and podcasts, to NIL and marketing.

LSU will add sponsorship logos to the field at Tiger Stadium, the Advocate reported. [ This column first published in our SEC Unfiltered newsletter, emailed free to your inbox daily.

LSU football coach Brian Kelly said Monday at SEC media days that the Tigers have Clemson's logo on workout equipment for motivation at their facility this summer ahead of the Week 1 game on Aug. 30.