You couldn't escape the K-beauty global sweep of 2025. Now, heading into the new year, what are the trends (and products) ...

“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM is introducing the latest Korean innovations to the United States. Here’s what to look out for. ByAnna Haines, Former Contributor.

At the beginning of the year, Yerim Lee landed in Seoul, South Korea with the intention of spending around a week there with her extended family — and undertaking a serious, fast-tracked regime of ...

Looking to score some Korean beauty products at a cheaper price? Whether you’re in the United States, traveling to Korea or shopping online, there are a plethora of options available to buy K-beauty ...

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Korean beauty has, in many ways, set the stage for how we approach skin care. The concepts of glass skin, glazing, essences, and ingredient-focused formulas introduced many of us to new skin care ...

SEOUL (Reuters) -Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar presence in the world's biggest consumer market, confident ...

After years of running the Forbes Vetted beauty section and testing more moisturizers than I can count, I’ve developed a discerning eye for formulas that actually deliver. As a Korean American, I’ve ...

Amazon Prime Day is an opportunity to buy popular Korean beauty products. The sale includes items such as CosRx Snail Mucin Essence and Medicube Pore Pads. Other K-beauty products on sale include ...