Mr Kipling has introduced a new look across its cake range just 12 months after it worked with JKR on a rebrand.

As packaging design foreman on last year’s D&AD Awards jury, I was asked to comment on Mr Kipling packaging. I wrote: ‘For the very first time I’m tempted to try the man who makes exceedingly good ...

Packaging featuring a new identity is hitting the shelves as a new ad campaign by JWT is screened, which features the positioning ‘Life is Better With Cake’. A redrawn identity features the strapline ...

New packaging and advertising planned for Mr Kipling, as Premier Foods promises cakes will be focus of 2014 By Ishbel Macleod, PR and social media consultant Equator March 10, 2014 | 2 min read ...