Define conversions that relate to prospect nurture actions, such as marketing material downloads, webinar attendances, email list growth, or any other online action that adds value to the business.

But with the right KPI playbooks, firms can make strategic choices that align with long-term goals and real-time performance. It's not about drowning in dashboards or over-engineering every task.

In my experience, practices that want to see patient growth from their marketing efforts must focus on the key performance indicators (KPIs) that best predict new appointments and revenue growth ...

By Company / Location / Contact Key Takeaway: These KPIs will be different for everyone, given your industry, business model, goals, marketing efforts – the permutations are endless.

Making dashboards actionable and adopting them across the agency Now that you’ve developed the operational dashboard with all the relevant KPIs, which your whole team has access to, you need to ...