The advert was the first John Lewis Christmas campaign to be created by agency adam&eveDDB (formerly Adam & Eve), and is set to a cover of the Guns N’Roses song “Sweet Child O’ Mine”, performed by Taken By Trees.

As viewers try to search for the deep-rooted message in the John Lewis 2024 Christmas advert, the Mirror takes a look at the emotional moments you might've missed

John Lewis has released its latest Christmas advert following a woman's mission to find a last-minute gift for her sister.

For many of us, a new John Lewis advert is as big a part of our annual festive traditions as grimacing through a gingerbread latte, snuggling up to a one-star Netflix original and making small-talk with the colleagues you’ve avoided all year at the office Christmas party.

The festive season is getting under way again, and so too is the battle of the Christmas adverts. John Lewis has become the latest retailer to beam its festive message into UK homes. The advert, released on Thursday,

John Lewis is known for showcasing one of the most tear-jerking Christmas ads in the UK each year. Their full length 2024 ad hasn't come out yet, but luckily a teaser called Give Knowingly has been released. It tells the story of an unwanted gift that goes on to become a staple item in the receiver's wardrobe.

John Lewis has released a memory-strewn tear-jerker, following a woman frantically buying a last-minute gift for her sister, for its highly anticipated Christmas advert. The Gifting Hour opens with heroine Sally running into the retailer’s Oxford Street flagship store,