ShoppingBreaks is one of many interactive solutions Samsung is investing in, including GameBreaks — a portfolio of interactive mini-games like The Six that turn traditional ad breaks into ...

The mobile game ad space is overflowing with ads of all formats and variations. For example, there were more than 12 million quarterly mobile game ad creatives in 2022, according to a report by ...

For example, a Wii tennis-style game could appear during a tennis match. This format would be especially attractive to gaming advertisers, who could give viewers a taste of their game and then prompt ...

Discover top PPC strategies for in-game advertising that drive real results. Boost audience engagement and ROI with expert help from TechWyse!

According to the report, games account for 10.6% of time spent on mobile phones, but only capture 3.9% of total ad spending.

At a friendly price of $9.99 or £7.99, these games are an eclectic mix of challenges inspired by those ubiquitous mobile game ads that seem to pop up everywhere.

Amazon says its internal data points to a 10% uptick in customer engagement with interactive ads on this year’s Black Friday NFL game compared with last year’s debut edition. The inventory was ...

The Player Sentiment on In-Game Ads report, based on a survey of mobile gamers and published by AppHarbr, identifies a growing disconnect between ad quality and player expectations. It reveals that 58 ...

Greystripe, a distributor of mobile games supported by advertising, said on Wednesday it has received $8.9 million in funding led by the venture capital arm of The Walt Disney Co. <DIS.N>.

Amazon says its internal data points to a 10% uptick in customer engagement with interactive ads on this year’s Black Friday NFL game compared with last year’s debut edition. The inventory was ...