Social behaviorist Robert Cialdini calls this human behavior "informational social influence." It's the concept that people copy the actions of others in certain situations out of a desire for safety.

Additionally, normative influence, but not informational influence, was associated with stronger functional connections to the dACC from other social processing regions of the brain.

Moreover, the normative influence was associated with stronger functional connections between the dACC and other social processing regions of the brain. This was not the case for the informational ...

Moreover, the normative influence was associated with stronger functional connections between the dACC and other social processing regions of the brain. This was not the case for the informational ...

Informational social influence is when you turn to the members of one's group to obtain accurate information. Normative influence is when someone conforms to be liked or accepted by group members.

This tendency, known as informational social influence, can encourage people to invest in meme coins merely because they observe others doing so (Kedvarin & Saengchote, 2023).