The new marketing funnel isn’t a funnel at all - it’s a network of real conversations, trusted voices, and community-led influence that accelerates conversions. By shifting the focus from ...

As influencer marketing spending approaches ... it’s about spending smarter. The traditional marketing funnel has been transformed by the creator economy, and yet the “Wild West” era of ...

In 2025, there are many top influence marketing trends that are set to shape the landscape, offering fresh opportunities and ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge ...

While celebrity endorsements and macro influencers still have their place, experts say brands are now prioritizing engagement ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...