NEW DELHI: After years of borrowing a dress size from European countries or the US, India is finally getting around to mapping its own size chart. To be completed by 2021, the project, with a ...

The Size India initiative is an effort to establish a standardized size chart for clothing in India. Both international and homegrown brands operating in the country have so far used measurements ...

It proposes a standardised size chart in ready-to-wear clothing in which 60-70% of the population will find the right fit, up from the current 30-40%.

For shoppers in India, size options at stores are limited to the UK, US or Euro chart. That is about to change, as India’s textiles and garments industry will soon have its own size for the ...

The idea behind this initiative is to develop a standardised size chart for India, in the absence of which Indians have long suffered by often finding ill-fitted clothes at leading labels. The ...

To devise the chart, NIFT will use 3D scanners to take body measurements of 25,000 men and women, aged 15 to 65, in six cities – New Delhi, Kolkata, Mumbai, Bengaluru, Shillong and Hyderabad.

The Clothing Manufacturers Association of India (CMAI), an apex body that represents over 45,000 apparel manufacturers and retailers, will be working on the ‘Size India’ project, jointly with ...

Seeking to come up with a standardised 'India size chart' for ready-made garments, the National Institute of Fashion Technology (NIFT) will soon start a national sizing survey that will sample ...