Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Embracing an omnichannel approach is essential in modern-day marketing, for any business.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The impact of social media influencers on digital marketing is perhaps one of the most ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...