AI Max helps advertisers capture net-new, incremental conversions beyond their existing keywords, offering clearer controls and measurable lift.

Google is unleashing Gemini’s next generation of artificial intelligence in its dominant search engine and other popular online services in the high-stakes battle to create technology that people can trust to enlighten them and manage tedious tasks.

Here’s how to make sure South Florida Sun Sentinel articles show up as high priority in your Google search results.

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AI Overviews can surface harmful content. Mitigate it by boosting brand signals, improving E-E-A-T, and reinforcing trustworthy information.

The new model could help the company leverage its built-in advantages of scale and profitability—if it can meet users’ expectations.

If typing search operators feels like too much work, you don’t have to memorize them. Just click the sliders icon at the far right of the search bar to open the Advanced search panel. It provides dropdown menus for file type, owner, location, date modified, and whether the file includes mentions of “people” or “names.”

This feature helps you make sense of what you're seeing in real time. It also allows you to speak your question aloud while snapping a photo. It's kind of like turning to a friend and saying, "Wait, what is this?" and getting an immediate answer.

Google finally launched its Gemini 3 model. The model is faster, smarter, and better at coding and multimodality. It also powers a new agentic coding app and even Search. With its Gemini AI models, Google has integrated its AI assistant across several of its most popular platforms,