Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

Hydrogen is a relatively new player in the alternative fuel market, offering an alternative to electric cars and hybrids with its own take on green emissions. However, hydrogen-powered technology ...

You're not crazy: "Google fu" doesn't work like it used to. Google's near-total dominance over web searches means that every move it makes is consequential. But Google Search doesn't treat Verbatim ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...