From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

The worlds of sales and marketing are moving fast thanks to all the recent changes from tech innovation. From social media and the cloud to interactive broadcasting and detailed customer analytics, ...

I wanted to combine two interesting topics that today have so much attention in tech companies, social selling and AI. Another reason is that I’ve always had a curiosity on how to do better social ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. Whether you know it or not, you’re part of someone’s ...

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

Walnut reports 49% of tech executives report that AI is enabling marketing teams to own more of the buyer relationship.

1 in 2 B2B Marketers Can't Reach Their Goals BOULDER, Colo., Oct. 8, 2024 /PRNewswire-PRWeb/ -- Pipeline360, Integrate's media business, revealed new survey results from the "H2 2024 State of B2B ...

Sarah Goodall is CEO of Tribal Impact, a data-driven social media consulting company focused on B2B employee advocacy and social selling. For as long as I’ve worked in B2B, we’ve been talking about ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large ...

How many marketing emails did you delete this morning? How many LinkedIn requests did you ignore because they were clearly a sales pitch? We've trained ourselves to spot a pitch a mile away—and to ...