This month, Sanrio launched the long-awaited Hello Kitty’s men line—just in time for Valentine’s Day. The limited edition clothing, shoes, and business card cases will be on sale into March ...

In celebration of Hello Kitty’s 50th anniversary, the truck will be selling limited-edition merchandise, including 50th anniversary-exclusive iridescent totes and hoodies.

Celebrate Sanrio Hello Kitty brand at in Roseville, California, near Westfield Galleria mall in May 2025. Shop exclusive collectibles, clothing & desserts.