Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer ...

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Objectives were A) to strengthen the image of the brand in the areas of progressiveness, leadership, design-mindedness, and B) to at least double the amount of top-end night outlets across the world ...

The "Tiger Stripe" lights up the future, symbolizing Tiger Beer’s refreshed identity while honoring its roots.

There's a new ingredient in Heineken's secret formula, and it's got more buzz than hops: generative AI. The Dutch brewing company, known for its iconic green bottles and over 300 global beer and ...

Don't worry, it still tastes the same. Pepsi Unveiling New Bottle Design It will be the company's first update since 1997. DesignAvi Loeb believes AI could save humanity—but first we have to ...

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The gadget, which debuted at Milan Design Week, doesn’t connect to the internet and has a clear case tinted the color of a Heineken bottle. The phone proved to be a success, with over 70,000 people ...

“It’s an incredible opportunity to be a founding partner of this new state of the art arena. Through modern design inspiration, Heineken(R)’s branded bars will bring sports fans and ...

Formula 1 race weekend returns to the Strip for a victory lap under the neon lights. Here’s an itinerary of the event’s best experiences, views, parties and more.

Heineken USA has named Alison Payne as its ... The beer marketer known for its signature green bottles has not been immune to broader macroeconomic pressures weighing on CPGs.

The gadget, which debuted at Milan Design Week, doesn’t connect to the internet and has a clear case tinted the color of a Heineken bottle. The phone proved to be a success, with over 70,000 ...