Hasbro has announced the appointment of Grey New York to handle a ‘sizable’ number of its brands, including My Little Pony, Transformers and Star Wars.

My Little Pony isn't just a TV show that tickles the fancy of an internet subset. It's a profit resource for Hasbro, one of the world's leading toy companies, with annual sales in excess of $5 ...

My Little Pony actually started out as My Pretty Pony. It was a larger, 10-inch horse doll that was part of Hasbro’s Romper Room line in 1981, but was moved over to Hasbro proper in 1982, shrunk ...

The article Are MLP Spinoffs One-Trick Ponies? originally appeared on Fool.com. Fool contributor Aimee Duffy owns shares of HollyFrontier. Click here to see her holdings and a short bio.