This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a business owner, you put endless work into getting ...

It’s time once again to focus on metrics: Better analysis and measurement tools can help you get more out of your digital marketing. You may be using Google Analytics already—but I’m fairly sure ...

Google Analytics is used to track and analyze website performance. However, there are some underrated Google Analytics features that help improve the performance of your website. Google Analytics is ...

You can get a lot of information from the way visitors to your website interact with forms. If they’re abandoning the form half way through, maybe you’re missing out on a sale due to needlessly ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Of all the business analytics tools used today, the most popular one is Google Analytics, which is a data-tracking tool offered by Google. If you're a business owner looking to optimize and better ...

With the Google Analytics website visitor statistics service, you can give other users access to the data for any of your monitored websites. To create a login for other users on Google Analytics, ...

An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...

The opt-out option comes in the form of a beta plugin for IE 7 or 8, Google Chrome and Mozilla Firefox. After installation, the tool essentially tells Google Analytics Javascript (ga.js) not to ...