Every Wednesday, Jyll highlights a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read.

These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has ...

Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.

Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ...