The word ‘gestalt’ is German for ‘shape’ or ‘form’, and it also means ‘creativity’. The Gestalt theory was developed in Germany as a reaction to behaviourism.

Use of the Gestalt Process in Advertising. Ads serve one purpose -- encouraging customers to buy the advertised product or service. The Gestalt principle, based in simplicity, states that the ...

Gestalt principles aren't artificial constructs that people have concocted to apply to design. They are attempts to describe and verbalize how we naturally perceive things.

The Windows 10 Start screen respected the Gestalt principles of proximity and similarity, and the Windows 11 Start screen does not. It has no structure to help the visual system navigate to what I ...