Geofencing campaigns can be set up across multiple types of online advertising campaigns, such as search engine advertising, display advertising, remarketing, and video advertising. Here are some ...

This technique is known as geofencing, and research indicates that this local strategy for reaching customers has twice the click-through rate of standard mobile ads. If you own a small business ...

“Location, location, location” isn’t just a guiding principle in real estate. For organizations across industries, knowing exactly where a device is can be a game-changer—because if you ...