The NBA playoffs are heating up, and Gatorade has found the right moment to launch its powerful new campaign, "Lose More. Win ...

Rapper Kendrick Lamar will be the headliner for the sports world again this weekend, this time in Gatorade commercials ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

Gatorade is remixing four of its top flavors ... “As we celebrate our 60th anniversary and decades as the world’s most superior sports drink, we wanted to innovate to bring consumers ...

Gatorade has featured various star athletes, including basketball phenoms Caitlin Clark, Luka Doncic, A'ja Wilson and Jayson ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the ...

At the heart of the campaign is a surprising and powerful collaboration with 22-time Grammy winner Kendrick Lamar—the first musician ever featured in a Gatorade ad.

At long last, Luka Dončić returns to the American Airlines Center. It marks the first time since the mystifying trade that ...

Shortly after her historic moment, Gatorade, one of the several companies that Bueckers has an NIL partnership with, released a congratulatory advertisement. The ad started with a close-up shot of ...

POY: Gatorade names Illinois high school girls ... This is the 40th year of the iconic sports drink honors the nation’s elite high school athletes. They select honorees based on "success on ...

Shortly after her historic moment, Gatorade, one of the several companies ... medium and spicy NFL Draft takes from Yahoo Sports' Nate Tice and Matt Harmon on an episode of the "Football 301 ...