Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling ...

This method involves placing ads directly in the game, which helps brands engage players more interactively. Developers typically spend 70-75% of their campaign budget on development and creative ...

Liverpool has moved far beyond traditional shirt sponsorships and stadium advertising, becoming a trailblazer in the digital ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

We will not be building into our games any type of obtrusive ads or anything like that,” Steranka told Polygon. pokemon go fest 2025 was announced shortly before the sale to scopely was revealed ...

The American Advertising Federation of Roanoke is set to host its ‘Touchdown Takes’ event, where they will review Super Bowl ads that scored big this year. It’s slated to be held on ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

E3 is officially dead. It’s easy to blame covid, the cause of the Los Angeles event’s cancellation in 2020, 2021 and perhaps 2022, with the resulting demise and lack of online replacement ...

PAX Unplugged takes place at in Philadelphia Dec. 6 to 8, 2024. Here's what to expect of "the East Coast’s most-attended tabletop gaming event" ...