The traditional marketing and sales funnel has long been accepted as the optimal method for inbound customer acquisition. Brands look to leverage many tactics to fill the top of their funnel with as ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

India’s economic outlook is shifting—GDP growth projections are being revised downward, inflation is tightening consumer spending, and buying habits continue to evolve. In response, brands are ...

When everything ad-related is happening in real-time, it’s easy to lose track of where a sale actually started. In a funnel, online ad attribution company C3 Metrics says that brand awareness happens ...

India’s Gen Z has done something that the marketing industry should urgently take note of – they have fundamentally broken the purchase funnel. Born between 1996 and 2010, this cohort is India’s ...

AI has huge potential to revolutionize brand building, but unless deployed with a focus on brand differentiation, it could easily drive many enterprises to slip from grand to bland, argues Dan Chapman ...

In the retail world, I believe 2020 and 2021 will be remembered for the explosive growth of e-commerce. Over the past year, many brands have shifted their focus to a digital-first approach and are ...

Wonder, a mealtime platform built to satisfy every craving without compromise, unveiled a bold new brand identity supported by its first full-funnel marketing campaign and a product expansion bringing ...

Discover the 3 types of bottom of funnel keywords and why you need to get these high converting keywords to work for you more than the top tiers. The concept of search intent and the recommendation ...