Negative framing and its effects on decision-making Negative framing, on the other hand, highlights what could go wrong and what may be lost if a person does not take the desired action.

BUFFALO, N.Y. -- The behavior of consumers who are faced with making decisions about their health is not significantly influenced by the way health messages are worded or framed, according to a large, ...

Proximity to an event or task can alter one's perception or judgment in many situations. We extended such findings to two cognitive biases in decision making and showed that one's psychological ...