Jim Cashman, left as Jamie, and Stephanie Courtney as Flo from Progressive Insurance television commercials arrive at the premiere of "Barbie" in July 23 at The Shrine Auditorium in Los Angeles.

In an unusual nod to an ad icon in a company annual report, CEO Glenn Renwick said Flo is "essential" in the company's $500 million-plus annual marketing effort to attract consumers.

On Halloween, James dressed up as Flo for a new digital campaign called “the Switch.” This isn’t just a one-time stunt; Progressive has posted a slew of tweets and Instagram videos of James ...

Progressive and Arnold arranged a Dr. Rick appearance in a four-minute sponsored segment, “Ready Set, Party” with “Good Morning America”’s meteorologist, Ginger Zee.

News Headlines ‘Flo’ Is Go for 2025: Progressive Retakes Top Radio Ad Spot ...

The strategy helps keep Flo fresh, even after 100 commercials, and helps combat “Flo-fatigue,” he said. Most importantly, it helps Progressive out-create vs. outspend to keep its message top ...

As part of the deal, Progressive will also sponsor a to-be-announced event in the upcoming Unleash The Beast’s 23-event regular season which leads to the 2025 PBR World Finals (May 8-11/14-15 at ...