The ecommerce giant is starting a new Local Ads division that could be a boon to small businesses and a blow to competitors. Reading time 3 minutes Amazon’s burgeoning ad business is already raking in ...

Brands can use Collaborative Ads to reach high-intent shoppers while driving traffic and sales to their retail partners site, app or store. Facebook is rolling out Collaborative Ads for local delivery ...

When we say “ad targeting,” the first thing we think of is targeting individual consumers. But ad targeting works for the B2B industry as well. Did you know you can target local businesses with ...

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...

Take advantage of your larger audience and funnel your Facebook audience to your Shopify store with an integrated ad campaign. Here's how. Brands large and small are looking to Shopify as their ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

When discussing the most popular social media platform for running ads, without a second thought, the crown goes to Facebook. With almost 40% (2.91 billion) of the world’s population on Facebook, it’s ...

The Little Rock, Arkansas-based florist Tipton & Hurst has been in business for 137 years and has enjoyed steady popularity within the community. Leaders at the company attribute this to the continued ...