Facebook made $40 billion in advertising revenue last year, second only to Google when it comes to its share of the global digital advertising market. Even with a recent decision to stop working with ...

What is social media advertising? Paid social marketing, aka paid social, is just one sliver of the paid digital marketing world, in which brands run paid advertisements on social media networks ...

Compare the differences, processes, audience targeting, and costs of Google Ads vs. Facebook Ads to determine which platform is best for your goals.

The Facebook ad space is more crowded than ever. Back in the early 2010s, you could run a simple image ad with some basic targeting and get killer results. That’s not the case anymore.

Who Facebook scam ads target and why you could be next Scammers do not just blast out ads at random. They use Facebook’s ad targeting system to handpick the most vulnerable audiences.

A lawsuit filed on Thursday accuses Facebook of letting ad targeting tools be used to exclude women and older people from offers regarding loans, investments and other financial services.

Facebook has agreed to stop targeting adverts at an individual user using personal data after she filed a lawsuit against its parent company, tech giant Meta. Tanya O'Carroll, 37, who lives in ...

As early as 2017, Wynn-Williams writes, Facebook was exploring ways to expand its ad targeting abilities to thirteen-to-seventeen-year-olds across Facebook and Instagram — a decidedly vulnerable ...

A new study has revealed how alcohol and gambling companies target people with Facebook advertising for addictive products, with the research set to expand in coming years. The UQ-led study found ...