Marketing, often confused with advertising, promotions and public relations, is the function that guides the development and sales of products and services. Depending on your product or service, ...

Changes in technologies and consumer expectations have made marketing cheaper and more accessible to small business owners. However, before posting a tweet, sending an email or establishing an online ...

This article is more than 6 years old. But we’ve all seen those celebrity endorsements that lacks a believable passion for the product. This lack of believability opened channels for more grass roots, ...

Singapore, Singapore / / July 28, 2025 / Julian Goldie AI Success Lab Key Takeaways AI automation is projected to create 94% of new digital products and services within four years, changing how ...

Content marketing can help brands interact with their audiences, and in 2019, an engaged, addressable database is one of the most valuable assets any company can have. “I love the art of advertising ...

As a small business, you know that it can be challenging to pinpoint which marketing activities deliver the most impact. In this article, we give you eight examples of marketing objectives that can ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...

Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers, as it relies ...

In an increasingly digitized world, experiential marketing is proving popular among brands eager to retain a real-world connection with their consumers. Often heralded as a back to basics marketing ...

Opinions expressed by Entrepreneur contributors are their own. Since Instagram’s inception, the platform has redfined social-media engagement. It is now the ultimate territory marketers set out to ...