Examples of Ethos in Advertising. The Greek philosopher Aristotle used the terms "pathos", "logos" and "ethos" to describe three modes of arguing a point. "Pathos," the Greek word for "experience ...

For example, cult members are likely persuaded by ethos and pathos, converts to Thanos’ ideology by ethos and logos, and people who give table scraps to begging pups by pure pathos.

Intrinsic ethos: Related to arete and eunoia, this is revealed through sound reasoning and a good-faith attitude. Consider celebrity endorsements as a perfect example of ethos in advertising.

Martha S. Cheng, Colin Powell's Speech to the UN: A Discourse Analytic Study of Reconstituted "Ethos", Rhetoric Society Quarterly, Vol. 42, No. 5 (2012), pp. 424-449 ...