How to write a vision statement with tips, examples, and key differences from mission statements for business success.

For a mission statement to be effective, it must be backed up by a value system. Adopting and stating core values lays the foundation and sets the tone for how a business will operate.

A mission statement – usually part of an organization’s executive summary in its business plan and posted on its website for stakeholders – is a brief message explaining a company’s purpose.

Companies love to roll out refreshed strategies and shiny new mission statements — but if nothing really changes on the ground, what's the point?

PwC’s strategy consulting business, Strategy&, conducted a survey of more than 540 employees worldwide and found that only 28% of respondents felt fully connected to their company's purpose ...

For example, if you’re a real estate broker, your mission statement might read: We will generate 100 new leads, 20 new listings, and sell $1 million in the next 60 days because we believe ...

Because most people write them once and forget them, but the good ones become your daily decision-making tool.

Its mission statement defines it as a local, family-owned business serving a community of auto enthusiasts and a broader regional niche of collectors.

Our mission is to elevate the world’s consciousness.” The opening lines of WeWork’s prospectus for its planned initial public offering in 2019 seem to confirm the worst about mission statements.

Even more than other departmental mission statements, legal department versions are enterprise-critical. Many, if not all, of the company's hard choices will hit the legal department.