“Identity design is not about what one likes or dislikes,” explains Tom Geismar in his new book about design. “It’s about what works.” Geismar, who’s a principal in the New York graphics firm of ...

If you’re the federal government agency that has inspired films such as “The Bourne Identity” and “Mission: Impossible,” you don’t want a website that looks as if it wears khakis and a navy sport coat ...

If you type a sentence in Excel, most of us just format the sentence using the features in the Font, Alignment, or Number groups, which include additional features such as colors, borders, orientation ...