Development departments are also known as business development departments. Its members are responsible for a number of key objectives inside and outside the organization. They study the products, ...

NEW YORK--(BUSINESS WIRE)--New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ...

As the business landscape continues to shift, many organizations are involved in a digital transformation that is reshaping and evolving how a business operates. One popular business agility model ...

Establishing goals and objectives is an important part of the marketing process, particularly when launching a new product or line extension. Without these metrics in place, you cannot accurately ...