How to write a vision statement with tips, examples, and key differences from mission statements for business success.

A mission is not just words; it is how a company operates. For example, a social enterprise focused on education does not just talk about impact; they ensure new hires connect with their cause.

Its mission statement defines it as a local, family-owned business serving a community of auto enthusiasts and a broader regional niche of collectors.

5. Measure and communicate your impact. One of the challenges of being a mission-driven business is measuring how you’re actually making an impact.