Brands with a jester archetype, for example, would do great working with influencers like Will Smith, Kevin Hart or Trevor Noah. The jester archetype wants to live the moment and invites you to as ...

Deepen customer relationships through meaningful, brand-related gifting. Brand archetypes. Match gifts with your brand archetype to create memorable experiences. Lasting impressions.

We have identified 12 high-level archetypes of consumer that have revealed themselves in the past 18 months. Below are several of the more common archetypes that you might already recognize.

Now comes Archetypes, an immersive, rather wondrous multimedia experience opening today at Gucci Garden in Florence, which recreates the sets of 15 of the most conceptually adventurous and ...