Sign language communities require a critical mass of deaf people. One such community is schools for the deaf, which have been key to the use and spread of sign languages.

And, when I say “we,” I mean those of us in the old guard,” who grew up on pen-to-paper style communication, who learned cursive in school, and who would be content with sending a written ...

From mass communication to Internet marketing, the long game has been about reach and visibility. But these metrics don’t necessarily help us make sales. Then what does?